Finally another mobile handset player has got hold of the pulse of Indian Sentiments. First it was Nokia sponsoring the T20 Cricket and now Sony Ericsson will be associating itself with Bollywood by launching Limited Edition of Sony Ericsson Sawariya handset.Sawariya is anyways riding high on the expectations of Bollywood-Crazy Indian population and Sony Ericsson doesn’t want to leave this opportunity. As apart of this promotion, Sony Ericsson customers will get an opportunity to meet the star cast of this movie.
Lucky contestants will get Limited Edition Sony Ericsson Sawariya phones pre-loaded wallpapers and ring tone of the movie and an invitation to attend the star studded evening of Sawariya and yeah you guessed it right, there will be assured gifts like Audio CDs.
Earlier Sony Ericsson has always focused on Entertainment industries like Bollywood and Hollywood by associating itself with the most flop movie,”Kabhi Alvida na Kehna”, Bollywood heartthrob-but-deleivring-flop-movies Hritik Roshan, movies like Spiderman, Casino Royale.
These handsets will be available at leading retail stores throughout the country….so if you see Ranbir Kapoor listening songs on a Sony Ericsson Walkman series phone then don’t be surprised….its all part of the strategy dude….remember, Abhishek Bacchan always carries a Limited Edition Gold RAZR wherever he goes and deliberately flaunts it whenever he is being followed/clicked by paparazzi photographers.
These special edition packs will be available across a wide range of Sony Ericsson models J110, J120, J121, K220, K320, K510 including the latest model T250i.
More News on these Handsets - Business Standard , Tech Tree
Image Source - TechTree
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