Not Another Mobile Phone Blog

After launching two E Series monsters, Nokia is getting ready to launch its iPhone Killer the Nokia 5800 XpressMusic, earlier it was called XpressMedia, dont know the reason behind this sudden change. Check out the Nokia 5800 promotional flyer below.

Nokia has taken one more step in the promotion of its multimedia monsters, N Series. They have come up with a site called Soul of the Night, you can sign-up on this site and upload videos about you have taken from your n Series or other handsets at popular places across your hometown or cities. These places can be, Pubs, Bars, Discos, Clubs, Restaurants, Music, live performances, Night Hideouts, Shopping centers etc. When I had a look at the site, it’s for people who are staying in Singapore, Vietnam, Australia, Thailand, Malaysia, Indonesia, and Philippines. I don’t know why have they not started this for India, which is also an important market when it comes to the sales of the N Series handsets. May be Nokia expected that some gross and uncensored videos would be uploaded; this might start another YouTube controversy in India.

A new marketing campaign will be launched for their N81 handset.

Original Article follows below:

Handset manufacturer Nokia is launching a new multimedia campaign to promote the launch of its Nokia N81 handset. The N81 is tipped to be one of Apple iPhone’s closets rivals and launches just days before the iPhone becomes available in the UK.
The 60-second TV ad will be aired across 62 countries from Friday and will be supported by cinema, online, outdoor and retail activity. Media planning and buying is being handled by MediaCom. The campaign, created by Lowe, is titled ‘Playful Discovery’ and uses a cinematic theme to highlight the N81’s music and gaming capabilities with the strapline, ‘Entertainment. The next episode. Play games. Play clips. Play music’. The ad aims to be a social commentary about how people consume and create entertainment is changing in the mobile market. The campaign aims to illustrates that, in today’s fast-paced, globally connected environment, it’s time to upgrade from outdated modes of communication.

To support the launch, Nokia UK is sponsoring The Kiss FM breakfast show and will take over Emap Radio’s digital stations for ten days, with the aim of making listeners aware of the memory capacity of the Nokia N81. Jennifer Svrcek, multimedia marketing manager at Nokia UK, said: “The Nokia N81 is a hugely exciting product for us this year, with its outstanding gaming and music capabilities. With entertainment at the forefront of this device, the campaign has been developed to reflect the experiences that we hope consumers will have with the N81 in their daily lives.” In August, Nokia said it was to launch its own music store to coincide with the launch of the N81, which will aim to rival Apple’s iTunes. The Nokia Music Store will offer tracks from €1 (68p) and albums from €10 (£6.80), which makes the store slightly cheaper than its main rival iTunes.

[Article Via: MAD UK]

Finally another mobile handset player has got hold of the pulse of Indian Sentiments. First it was Nokia sponsoring the T20 Cricket and now Sony Ericsson will be associating itself with Bollywood by launching Limited Edition of Sony Ericsson Sawariya handset.

Lucky contestants will get Limited Edition Sony Ericsson Sawariya phones pre-loaded wallpapers and ring tone of the movie and an invitation to attend the star studded evening of Sawariya and yeah you guessed it right, there will be assured gifts like Audio CDs.
Earlier Sony Ericsson has always focused on Entertainment industries like Bollywood and Hollywood by associating itself with the most flop movie,”Kabhi Alvida na Kehna”, Bollywood heartthrob-but-deleivring-flop-movies Hritik Roshan, movies like Spiderman, Casino Royale.

These handsets will be available at leading retail stores throughout the country….so if you see Ranbir Kapoor listening songs on a Sony Ericsson Walkman series phone then don’t be surprised….its all part of the strategy dude….remember, Abhishek Bacchan always carries a Limited Edition Gold RAZR wherever he goes and deliberately flaunts it whenever he is being followed/clicked by paparazzi photographers.

These special edition packs will be available across a wide range of Sony Ericsson models J110, J120, J121, K220, K320, K510 including the latest model T250i.

More News on these Handsets - Business Standard , Tech Tree

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In resignation meeting employer will speak only about his/her strengths, past achievements and success .

In appraisal employee needs to beg for even 10% hike.

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There is 90% chance for not getting any hike after appraisal.
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