If you think that, when it comes to mobile usage, the BRIC countries follow the leaders like US and Europe, then I think we all are missing something. According to latest mobile usage reports from Nielsen, the research company, mobile devices in BRIC countries are mainly used to access online content that focuses on entertainment, gaming, music and services like email and mobile search. This is very much opposite to users from the US and Europe who like to access sites that focus on postal services, search, news, political happenings, weather etc. This is very much opposite to what BRIC countries are accessing on the mobile Internet. According to Nielsen, Russia's stats look like this,
- Entertainment - 34%
- Search - 29%
- E-mail - 24%
- Music - 24%
- Games - 34%
[Source - Nielsen]
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