The penetration of mobile phones in the Indian market has fuelled the growth of companies/service providers giving Value Added Services (VAS) to the mobile phone users. Today, multimedia phones are becoming cheaper, giving the mobile users an opportunity to make use of their phones for different things like watching videos, listening to music, imaging and last but not the least browsing internet on their mobile phones. Internet on mobile phones might have been a dream some years ago, especially for the Indians, but now this dream is changing into a reality and that also at a very fast pace. Availability of multimedia phones with internet browsing capability, service providers developing dedicated WAP sites are some of the things that are making an Indian consumer to use browse internet.
Recently, a study was conducted by the popular internet browser developer Opera (they also have a browser for mobile phones). According to that study mobile browsing domain is dominated by the male population, reports Telecom Tiger. On global level 90% of mobile web browsers are male and in India this number is 97%. Slowly, females would also add up to the population that browses Internet on their mobile phones. But this will take time till web browsing becomes as easy as it is on a personal computer or a notebook.
Recently, a study was conducted by the popular internet browser developer Opera (they also have a browser for mobile phones). According to that study mobile browsing domain is dominated by the male population, reports Telecom Tiger. On global level 90% of mobile web browsers are male and in India this number is 97%. Slowly, females would also add up to the population that browses Internet on their mobile phones. But this will take time till web browsing becomes as easy as it is on a personal computer or a notebook.
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