Like Nokia, Sony Ericsson is now focusing big time on their music enabled mobile phones portfolio and the PlayNow Arena. According to Mobile Today of the UK, Sony Ericsson has signed 5 times Grammy winning music artist Usher. The campaign will be rolled out across 20 European countries and you might catch a glimpse of Usher carrying the W350 and W980 MP3 player handsets from Sony Ericsson. Music is one of the strengths of Sony Ericsson apart from imaging phones and this campaign will boost the sales of its music phones. Sony Ericsson is also sponsoring the Usher European tour, which will be held in the second half of 2008. Unlike Nokia, Sony Ericsson is concentrating more on the European market, though it is not doing well in the US market and was recently pushed behind by LG in the Indian market.
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