Not Another Mobile Phone Blog

After LG, now it’s the turn of Samsung, who has replaced Sony Ericsson as the number 2 player in the Indian mobile handset market. In the start of June, LG pushed back Sony Ericsson from its position and Sony Ericsson is kind of struggling in the Indian mobile handset market. Telecom Tiger reports that, an ORG Marg survey revealed that Samsung replaced Sony Ericsson. In the last couple of months, Samsung is aggressively targeting the Indian mobile handset market by choosing the right ambassadors, branding and marketing strategies. According to numbers from ORG, Samsung went to 7.4% from 7% and Sony Ericsson lost market share from 8.1% to 5.8%, which I think is a major set-back for Sony Ericsson. Taking into consideration how lucrative the Indian mobile handset market is, Sony Ericsson has to do some major revamp to its marketing as well as branding strategies. Their Walkman as well as the Cyber-Shot series is not doing well in India and when it comes to a true multimedia handset, the company does not come into the minds of the Indian mobile users. Even Nokia has to watch out for Samsung, though it is the leader in the mobile phone market, the company recently lost market share in India.

Finland is the home turf of Nokia and Nokia rules the Finnish mobile handset market. Overall Nokia has 86% market share and when it comes to smart phones the company has 99% market share in Finland, did any of you faint?? Finland is a nightmare for a Nokia competitors like Samsung, Sony Ericsson and Motorola. Though Finland is a tough nut to crack for these guys, Samsung has expressed its views about taking on the Finnish turf with its touch screen phones, reports Reuters. Now, with around 6% of Finnish mobile market, anybody will think that Samsung is a fool to take on Nokia in Finland, where Nokia has 86% market share. But if you read closely, Samsung has said that they will be targeting the Finnish mobile market with their touch screen phones like the Omnia, touted as the iPhone killer. One thing we know that, Nokia is weak in touch screen phones, leave apart the Nokia Tube, which has not been launched till now. As of now Nokia is getting tough times from Apple’s iPhone in the US market. Samsung is planning to gain 15% share of the Finnish market just based on its touch screen phones, which cording to me are one of better phones in the market. From 6% to 15% is a pretty ambitious bet for Samsung, given the maturity of the Finnish mobile market and the dominance of the local giant Nokia. Also, according to a study, Finnish people prefer smart phones with touch screens, now, Nokia has 99% share in the Finnish smart phone market and Finnish people prefer touch screen smart phones, which Nokia does not have, then does Samsung stand a chance here??

[Image - Samsung Omnia]