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After LG, now it’s the turn of Samsung, who has replaced Sony Ericsson as the number 2 player in the Indian mobile handset market. In the start of June, LG pushed back Sony Ericsson from its position and Sony Ericsson is kind of struggling in the Indian mobile handset market. Telecom Tiger reports that, an ORG Marg survey revealed that Samsung replaced Sony Ericsson. In the last couple of months, Samsung is aggressively targeting the Indian mobile handset market by choosing the right ambassadors, branding and marketing strategies. According to numbers from ORG, Samsung went to 7.4% from 7% and Sony Ericsson lost market share from 8.1% to 5.8%, which I think is a major set-back for Sony Ericsson. Taking into consideration how lucrative the Indian mobile handset market is, Sony Ericsson has to do some major revamp to its marketing as well as branding strategies. Their Walkman as well as the Cyber-Shot series is not doing well in India and when it comes to a true multimedia handset, the company does not come into the minds of the Indian mobile users. Even Nokia has to watch out for Samsung, though it is the leader in the mobile phone market, the company recently lost market share in India.




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