Sony Ericsson officially launched its new multimedia XperiaTM X1 mobile phone at Tent London on 18 September, to showcase its innovative and unique style amongst some of the world’s most cutting edge designers.
Tent London – part of London Design Week – offered visitors the opportunity to experience and exclusively preview the stunning phone at the Sony Ericsson stand
Sony Ericsson's 250 square metre exhibition space showcased interactive XperiaTM X1 displays and a creative projection installation, specially created by highly acclaimed Japanese projection team WOW
Visitors were able to have a thorough hands-on experience of the XperiaTM X1, speak to the team behind the phone, view the initial concept drawings of the product and learned about the inspiration behind the design of one of the most exciting mobile phones to hit the market this year.
I received the launch pics from Sony Ericsson PR unit today.
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