Recently formed GSM JV, Tata-DoCoMo has announced the launch of its services in Tamil Nadu. Earlier it was indicated that their services will be rolled out all over India starting from South India. With the Indian GSM market being dominated by bigwigs like AirTel and Vodafone, Tata-DoCoMo is offering some differentiating services to its prospective customers. It is focusing on exact air time by charging cost/second. Users will be charged 1 paise/second thus they end up paying exactly for the time they have been on the call. This will be same for Value Added Services that the company will be offering. For starters the company is giving free miss call alerts and free voice mail with no monthly rentals. This is a good strategy by Tata-DoCoMo to lure new users to use its GSM network. There is one more insider news about a new company called Rainbow surveying the South Indian market for the launch of its GSM based services. Rainbow is the JV between an Indian and a Russian company.
Related Posts by Categories
Post a Comment
Please make sure that your comments are relevant to the blog post. Refrain from using links that are irrelevant, such comments and links would be deleted.