Global mobile phone shipments grew a modest 12 percent year-over-year, to reach 285 million units in Q3 2007. Samsung and Nokia were the star performers while Motorola stayed on its down curve. “Total global cell phone shipments remain relatively sluggish, at just 12 percent annual growth, but Samsung and Nokia continue to surge ahead. Samsung is the fastest-growing top-five brand, with 47 percent annual shipment growth. Meanwhile, Nokia has easily the highest operating margin among all megavendors, with a 22 percent rate in its handset division,” commented Neil Mawston, Associate Director at Strategy Analytics. “The rise of Samsung and Nokia is coming partly at the expense of Sony Ericsson and Motorola. Samsung is rapidly picking up share in 3G feature phones, where Sony Ericsson has seen much recent success, while Nokia continues to outsell Motorola in the entry-tier GSM segment of emerging markets,” said Bonny Joy, Analyst at Strategy Analytics. Other findings from Strategy Analytics’ Q3 2007 Global Handset Market Share Update report include: Strategy Analytics does not expect a ‘bleedover’ into Q1 2008 and the situation should normalize by January. The company also pointed out that Apple shipped 1.1 million units in Q3 2007, for a 0.4% worldwide share.
| Top Five Mobile Phone Vendors Q3 2007 | |||||
| Vendor | Shipments Q306, mln | Market share Q306 | Shipments Q307, mln | Market share Q307 | Change in share yoy |
| Nokia | 88.5 | 34.90 % | 111.7 | 39.20 % | 10.97 % |
| Samsung | 28.9 | 11.40 % | 42.6 | 14.90 % | 23.49 % |
| Motorola | 53.7 | 21.20 % | 37.2 | 13.10 % | -61.83 % |
| Sony Ericsson | 19.8 | 7.80 % | 25.9 | 9.10 % | 14.29 % |
| LG | 16.5 | 6.50 % | 21.9 | 7.70 % | 15.58 % |
| Others | 46.4 | 18.30 % | 45.7 | 16.00 % | -14.38 % |
| Total | 253.8 | 100.00 % | 285 | 100.00 % | |
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