Nokia came up with an idea to run a promotion during the recent 2007 Cannes Lions Advertising Festival….there were people who were allowed to shoot a 30 second commercial related to environment….but how is Nokia promoting it??..hmm good question..the people who were participating in this venture had to shoot this commercial with the help of a Nokia N93i…got it…no..then I can’t explain more. This group was branded as Young Creative Film Competitors and worked along with MTV Switch, a new campaign from MTV, aimed at teaching the young and restless new ways to help save the mother earth. It seems Nokia is really promoting its self on the environment center stage.
[Via Nokia Press Release] - "Nokia Nseries was thrilled to be a part of this project to arm filmmakers with this exciting new medium of mobile video through which the students could create commercials and the film crew could capture the experience for all the world to see," said Tapio Hedman, Senior Vice President, Multimedia Marketing, Nokia. "The Nokia N93i devices that were used in this project are a perfect example of how Nokia constantly pushes the frontiers of technology forward to provide innovative new media for everyone to leverage as they create and share their works."
[Via Nokia Press Release] - "Nokia Nseries was thrilled to be a part of this project to arm filmmakers with this exciting new medium of mobile video through which the students could create commercials and the film crew could capture the experience for all the world to see," said Tapio Hedman, Senior Vice President, Multimedia Marketing, Nokia. "The Nokia N93i devices that were used in this project are a perfect example of how Nokia constantly pushes the frontiers of technology forward to provide innovative new media for everyone to leverage as they create and share their works."
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