Apart from yesterday's big Nokia announcement about Ovi Maps being offered for free along with turn by turn navigation, the other big news for the Indian mobile consumer was of Virgin Mobile entering into the GSM space. The GSM space in India is highly competitive with lots of players and now Virgin Mobile has joined the race. Virgin Mobile started offering its GSM services in 5 mobile circles in South India i.e. Karnataka, AP, Chennai, Tamil Nadu and Kerala. For now, consumers across South India circles will be offered a differentiated tariff of 20p/min for STD and Local calls to any Virgin Mobile number without any pack. Virgin Mobile customers calling any other network will be charged at 40p/min for local and 50p/min for STD calls again without any packs. Check out Virgin Mobile's website to know more.
Being a youth oriented brand, at the time of launch, Virgin Mobile has made sure that the GSM services will be available 300 towns, 60,000 RCV and 45,000 SUK outlets which will cater to 76% of the urban youth population. With the launch happening yesterday in Bangalore, Genelia D'Souza, Virgin Mobile friendship princess was also present during the launch event at Palace Grounds Bangalore. Check out the launch photos below.
Jan
22
Post a Comment
Please make sure that your comments are relevant to the blog post. Refrain from using links that are irrelevant, such comments and links would be deleted.