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Tata DoCoMo, the newest GSM services provider on the Indian mobile scene has chosen Pooja Chopra as its Brand Ambassador. For the uninformed, Pooja Chopra is the Femina Miss India World 2009. This feat of her's fits with Tata DoCoMo's branding of its GSM service. Tata is branding it as a service for DO-Ers. DO-Ers is the brand theme for Tata DoCoMo and its signifies something that your achieve doing something different from the normal people. There will be lot of such people who are the real DO-Ers in their life. That's why Tata DoCoMo's Tag line says, " Why repeat yourself, Do the new!!"

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