Not Another Mobile Phone Blog

India's rural mobile phone users have crossed the 100 million mark. This figure is really important from India's point of view and opens gate for opportunities for both mobile phone companies and operators alike. At the end of first quarter of 2009, the number touched 109.7 million subscribers, which is grown by 18% as compared to the number of subscribers in the last quarter of 2008. The Telecom Regulatory Authority of India has announced this positive growth in rural mobile phone subscribers. The rural market in India has always been a very lucrative prospect for mobile phone players like Nokia and Samsung who have feature rich low-end phone for rural mobile phone users. Nokia is ahead of its competitors when it comes to tapping the rural market. It also launched, Nokia Life Tools for rural customers and the project kicked off in the state of Maharashtra. Nokia also launched the Nokia 1202 few months back for the rural market with support for 9 languages. Companies like Samsung are also catching up with Nokia with respect to their initiatives for the Rural Indian mobile phone consumer. Enough for the urban consumers, rural is the way to grow for these companies in India.