Nokia has teamed up with University of California (USC) to do breakthrough research in enhancing a user's mobile experience. The main motive of this partnership is to get USC the necessary commercial exposure and use their immense research talent to get projects done on variety of research areas. One of the interesting projects on which these two entities would be working is getting "Augmented Reality" onto mobile phones. Unlike Virtual Reality, where the user or the subject finds himself/herself in a virtual world, Augmented Reality focuses on superimposing extra value added information on your real world. Its like when you look at on object in the real world you will be provided with extra digital information about that object or what other objects similar to that are on sale in the nearby stores. So Augmented Reality is more useful to us human beings...sounding like a Minority Report script? Don't worry, Nokia and USC have just taken their first step toward AR, initially their partnership will focus on vision based AR tracking and content recognition techniques. This is not the first time Nokia has teamed up with an academic/research institute, Nokia entered into a long term partnership with Swiss Institutes of Technology for the integration of the physical and online world. The company also partnered with UC Berkeley to caputure real time traffic information.
[The image in this post, is just the depiction of how Augmented Reality looks/works like.]
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