There was a recent Mobility Survey that was carried out in APAC to know people's attitude towards smart phones. The survey was called, "How Mobile Are you?". The survey was taken with 2500 respondents across 5 countries in APAC. Out of these 2500 respondents, 513 were from India and if you are an Indian, check out some interesting facts about what is the attitude of Indians towards mobile phones.
59% of Indians polled prefer the touch screen phone. The candy-bar phone had the lowest percentage of preference at a mere 8%.
65% of Indians consider the brand of the phone as the most important factor in purchasing their phones. Music quality and storage capacity rank next at 57%. Only 7% tend to buy their mobile phones basis recommendations at the shop outlet they buy their phones from.
69% of Indians want PC-like functionalities from their phones and 70% want to be able to send and receive emails on their phones.
Clicking pictures on mobile phones is a rather popular activity across countries according to the survey.
44% Indians take camera quality into consideration while purchasing phones. 3
9% Indians also take into account the software of the phone than the mere physical features.
While young Indians may be more tech savvy and have the latest trends at their fingertips,
India ranked the highest amongst all Asian countries on influence of children on mobile purchase. Indians have the highest incidence of shooting voyeuristic pictures/photos with their mobile phone at 33%. Japan and Taiwan have the lowest at 6% and 7% respectively.
Asians are extremely open to using mobile phones to manage their personal relationships. In fact, in taking relationships to the next level, the Chinese (58%) and Indians (54%) are most likely to find it acceptable for marriage proposals to occur over their mobile phones.
32% Indians believe that giving out mobile phone details on social networking sites and forums is okay
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