Not Another Mobile Phone Blog

Nokia’s entry level handset, Nokia 1202 that was launched in the month of February 2008 in Barcelona has made its way to the Indian shores. The rural market in India has big potential and many big companies in India are getting ready to tap the potential of this huge market. The Nokia 1202 is Nokia’s new weapon to target the rural market. A closer look at its functions tells us that it is made for people who reside in rural areas. With language support for 9 local languages, large keypad, easy to use User Interface (Nokia is known for this), flash light, long battery life and loud MP3 enabled ringtones, the Nokia 1202 and the rural India are made for each other. Other functions include an easy to use tutorial that will help users to understand their phone in a better way, SMS messaging and up to 200 phone book entries. No other mobile handset company in India has penetrated the India urban as well as the rural market the way Nokia has done it and features like low price, easy to understand User interface, easy to understand tutorials, localization of keypads and languages have helped Nokia in doing that.