Not Another Mobile Phone Blog

Almost a year back, Nokia came up with their social networking site, Nokia MOSH. Unlike other social networking sites like Orkut, this one focuses on the mobile internet space and users can share video files, audio files, images, application etc with fellow MOSH users. You have to connect to the MOSH website through your mobile’s internet browser or you can download a small MOSH application and you are ready to hit the world of mobile social networking and sharing. You can also read a brief review of the MOSH website/application posted by me a year back, almost.
Now again I am covering MOSH here because Nokia has announced that Nokia MOSH will be integrated with Nokia’s Media Network. Now what exactly this will do is that, it will give advertisers who use Nokia’s Media Network Platform to reach to consumers through mobile content. In simple words, if you were a MOSH user, you only saw the content on your internet browser, but with this kind of integration the content will be coupled with ads from mobile publishers, operator partners and Nokia properties who are the members of this Media Network. New paid placement program by Nokia called the Spotlight will used with MOSH. Spotlight ad placement program is pretty successful and Blue Lion Mobile (Mobile Social Networking Application Provider) and Vringo (User-Generated Content community) have experienced surge in downloads after their association with the Spotlight program.

[Image Via: MOSH]

Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company's position as one of the pioneers and continued leaders of the mobile advertising industry.

Nokia acquired mobile advertising leader, Enpocket, in October 2007 and continues to leverage Enpocket's ground-breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network, allowing the company to provide mobile advertising solutions to some of the biggest brand advertisers around the world.

"Nokia continues to drive innovation in the U.S. Mobile Advertising industry and remains the preferred partner of mobile operators, advertisers and content publishers," said Frost & Sullivan Senior Industry Analyst Vikrant Gandhi. "The company has been a key partner of Sprint's pioneering mobile advertising initiative and plays a central role in ad-enabling Sprint's mobile properties and powering the Sprint Mobile Media Network."

Nokia enables advertisers to place ads on publisher and operator mobile Web pages, as well as Nokia properties, representing a global consumer reach of more than 100 million mobile consumers. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands.

"We're pleased to accept this award from Frost & Sullivan," said Mike Baker, VP and head of Nokia Interactive. "We are committed to building a mobile advertising ecosystem that provides advertisers with a high- performaning and measurable medium for reaching their target audience while ensuring a relevant and respectful advertising experience for consumers."

[Via: Nokia Press Center]

Mobile World Congress 2008, Barcelona, Spain/Espoo, Finland - Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network's wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry.

"Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker. "The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI."

Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.

Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket's ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.

"Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision," said Samuel Martinez Ballesteros, Marketing Communication
Internet and New Media, BMW Ibérica. "Nokia has helped us reach our target audience, resulting in increased visibility and lead generation for us."

To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai.

[Via: Nokia Press Center]