Not Another Mobile Phone Blog

Last week at an event in New Delhi, famous Bollywood actress Priyanka Chopra launched stylish Nokia handsets. After Shahrukh Khan, Nokia has now roped in Priyanka Chopra to promote its handsets. King Khan has been Nokia's brand ambassador since last year and Nokia handsets did extremely well all thanks the kind of exposure that they got by riding on the popularity of Shahrukh Khan, who is a brand in itself. Nokia was also the main sponsor of the Kolkata Knightriders T20 team, which is owned by Shahrukh Khan. Nokia has roped in Priyanka to target the young generation mobile users who carve for stylish phones. Nokia's association with Priyanka will also be visible in the upcoming Bollywood movie, Fashion, where Priyanka is one of the three lead actresses. Style, sleek and elegance are some of the qualities that are common between the Finnish giant and the beauty from India. Lets see if this Nokia-Priyanka association works out the same way as the Nokia-Shahrukh association. Priyanka has given a series of flops in the year 2008 with Fashion being one ray of hope for her. But I am sure Nokia would have ignored her wobbling movie career in 2008 and selected her for the sheer elegance and exuberance she reflects.

[Image Via: Celeb Gossip]

Three Bollywood stars, Shah Rukh Khan, Aamir Khan and Abhishek Bachchan, feature in Forbes magazine's list of 10 celebrities who are brand ambassadors for different mobile phone companies.
The three Indian actors are joined by football star David Beckham and tennis champion Maria Sharapova on the list released by the US magazine, otherwise known for its billionaire rankings. Sharapova endorses Sony Ericsson phones and Beckham lends his name to the Motorola RAZR2 phone.
While Shah Rukh lends star power to mobile phones made by Nokia, Abhishek and Aamir endorse Motorola and Samsung phones respectively.
The Forbes report said that Nokia, the world's largest phone manufacturer, "doesn't work with many celebrities but makes an exception for Shah Rukh, who says he has used Nokia phones for more than a decade."
It added that after a popular commercial last December, the company sponsored Shah Rukh's Indian Premier League cricket team earlier this year.
The magazine said Abhishek, a former LG Electronics' brand ambassador, now represents Motorola phones in India, and that he is "Bollywood royalty, thanks to his famous actor father, Amitabh Bachchan, and glamorous actress wife Aishwarya Rai".
About Aamir, the report said: "After appearing in his first movie at eight, Bollywood star Aamir now produces and directs films, as well as acts. Samsung has said it is counting on his popularity to help it double its market share in India this year."
Samsung also claimed that Aamir's work mirrors their brand's "qualities of innovation, change, discovery, self-expression and excellence in performance".
Explaining how mobile phone companies are now emulating perfume and designer jean makers in hiring celebrities, Forbes said: "As nearly everyone on the planet seems to have a cellphone, device makers must work harder to win new customers. Cool designs and low prices help, of course. But so do celebrities. That's led phone makers to recruit some A-listers from Usher (a singer) to David Beckham to lend an ear and a smile to selling cellphones."
Others in the magazine's 'Ten Celebs and Their Cells' list are singers Fergie, Rain (also known as Jung Ji Hoon), Andy Lau and race car driver Danica Patrick.

Sony Ericsson is high on Maria Sharapova; the company made this hot tennis babe its brand ambassador sometime back. Recently they also came up with Maria Sharapova Wallpapers holding a Sony Ericsson phone. As a part of this association Sony Ericsson has launched the Maria Sharapova design collection for all the girls out there (guys you can also go for this if you are a ardent Maria fan, she wont mind). Maria Sharapova walked on the catwalk and showcased Sony Ericsson’s designer collection. The Maria Sharapova Design Collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet. The Design Collection is inspired by Maria Sharapova’s own global lifestyle, and the latest fashion trends.
[Via: Sony Ericsson Press Release]

Recently Maria Sharapova came on board as the Sony Ericsson brand ambassador ditching Motorola. Here are some pics, which show that, how much Maria is in love with Sony Ericsson phones.






[Images Via:GSMarena]

Sony Ericsson has chosen its brand ambassador and its none other than, the Russian sexy tennis Siren, Maria Sharapova; I know these adjectives are very less to describe her but what to do!! Maria ahs entered into a 4-year contract with Sony Ericcson. Apart from being a brand ambassador, Maria will also work with the design team of Sony Ericsson for the soon to be launched Maria branded mobile handsets and accessories. Earlier Maria was attached to Digital Camera courtesy Canon and she was also working with Motorola for their PEBL contest but now its game, Sony Ericsson.