Not Another Mobile Phone Blog

Indian has always been a  very lucrative market for all the mobile phone companies. Though these days mobile phones have reached in every nook and corner of Indian metros and other big cities, the rural market still remains largely untapped and the penetration is very low if you compare it to the penetration of mobile phones in some big Indian cities. The heavily untapped rural market still attracts mobile phone companies from Nokia to the unbranded ones. Like mobile phone OEMs, mobile service providers are also very much interested in tapping this market and the biggest question they face today is the kind of services they need to offer for rural customers. When it comes to mobile services, the preferences of the urban mobile users are entirely different from what their rural counter parts prefer. Its a no brainer that, rural mobile users are looking for ultra cheap mobile services whereas urban customers look for high internet speeds and rich mobile experience. Rural customers prefer features like camera, dust proof phones with torch lights. Operators also need to make sure that they devise special and cheap plans for customers in rural India as money is the main factor for these people and as far as mobile phone companies are concerned, products which are easy to use and handle, are rugged and have good after sales service support will do well in this market.