Not Another Mobile Phone Blog

Asian countries like Korea and Japan are hard nuts to crack especially if you are a foreign player trying to sell your products and services. Even big companies vouch for this fact. Nokia, after moving out of the Korean market, is again set to re-enter the same by entering into an agreement with KT Freetel Ltd. Sony Ericsson did its South Korean market debut last month and now its Nokia who is doing the re-entry. The Korean mobile phone turf is dominated by local players like Samsung and LG, who also are well-known globally. Its tough for companies like Nokia and Sony Ericsson to get the share of wallet of Korean mobile phones users looking at the market shares, which Samsung and LG command. Last year, Korea Times reported of Korean allowing the sale of foreign made mobile handsets withing Korea. There was also news about Nokia trying to enter Korea and was in talks with SK Telecom. But now Nokia is going ahead with KT Freetel Ltd, which is one of the main competitors of SK telecom. Nokia will be launching a third-generation handset in Korea. After a failed attempt in 2001, Nokia is now all set to enter the Korean mobile turf after almost 8 years and its going to meet some top mobile phone companies that compete globally with Nokia but are strong in the Korean market.